Connecting Your Brand to the Marketplace! - Springfield
| Dates: | April 26, 2024 |
|---|---|
| Meets: | F from 10:00 AM to 3:00 PM |
| Location: | MSU Darr Agriculture Center |
| Cost: | $0.00 |
Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.
Just starting out as a business or have been in business for decades this workshop will assist you as an Agriculture Food and Product Producer to enhance your digital communications and marketing skills! Join us at one of four locations to gain hands-on tips and tricks to creating effective communication and marking materials regardless of your direct-to-consumer sales experience. Topics covered throughout the course include:
Participants are encouraged to bring their own laptop or tablet as you will be given time to create working drafts of the different topic areas covered. In addition, you will be given access to an array of templates and examples to help take your business to the next level.
Participants will be provided lunch and given time to network with other agriculture food and product producers. There is no cost to participate but participants are asked to pre-register.
This workshop was developed by Missouri State University Darr College of Agriculture and University of Central Missouri Department of Agriculture as a part of the Missouri Agriculture and Small Business Development Authority's (MASBDA) Show-Me Entrepreneurial Grants for Agriculture (SEGA).
Organizer: Missouri State Darr College of Agriculture and University of Central Missouri Department of Agriculture
Contact Information: Clara Dickinson, 417-836-6245, ClaraDickinson@MissouriState.edu
- How to set goals, budgets and expectations related to marketing plans
- Creating simple and low-cost marketing strategies
- Marketing brand and design basics
- Enhancing your communication through digital and print marketing.
- Telling your value-added story to consumers
Participants are encouraged to bring their own laptop or tablet as you will be given time to create working drafts of the different topic areas covered. In addition, you will be given access to an array of templates and examples to help take your business to the next level.
Participants will be provided lunch and given time to network with other agriculture food and product producers. There is no cost to participate but participants are asked to pre-register.
This workshop was developed by Missouri State University Darr College of Agriculture and University of Central Missouri Department of Agriculture as a part of the Missouri Agriculture and Small Business Development Authority's (MASBDA) Show-Me Entrepreneurial Grants for Agriculture (SEGA).
Organizer: Missouri State Darr College of Agriculture and University of Central Missouri Department of Agriculture
Contact Information: Clara Dickinson, 417-836-6245, ClaraDickinson@MissouriState.edu
| Fee: | $0.00 |
|---|---|
| Hours: | 5.00 |
MSU Darr Agriculture Center
MSU Darr Agriculture Center2401 S Kansas Expy
Springfield, MO 65807
Clara Dickinson And Jill Robertson
Clara Dickinson is an instructor of agriculture communications for the Darr College of Agriculture and is an alum of Missouri State University where she received her undergraduate degree in agricultural communications. She then received her master's in international agriculture, focused on communications and extension outreach at Oklahoma State University. While at Oklahoma State Dickinson worked with small farms and value-added agricultural businesses in Kenya to develop marketing and communication plans.Jill Robertson retired from her marketing and agricultural communications position with Farm Credit of Western Arkansas in 2022. Her 17-year Farm Credit career encompassed all aspects of corporate marketing, public relations and both internal and external communications responsibilities. She worked closely with member/owners in all facets of agriculture, ag stakeholder groups across the state of Arkansas and developed an array of networking resources to promote Farm Credit's mission in western Arkansas. She has a special affinity for small, local, direct-to-consumer ag producers and in her role at Farm Credit was able to work with several programs designed to assist small ag entrepreneurs in marketing their products.
